The way you present your business idea or objective says a lot about your professionalism and dedication towards it. Believe it or not, pitching up your business is a crucial part of flourishing it.
Whether it is among the competitors or your prospective clients, you need to put up a good show on the pitch deck to seal the deal as an entrepreneur. Irrespective of your niche, you need to make a presentation to pitch out your business at some point in time.
There are plenty of things that work as critical factors in strengthening your pitch. From focusing on the small details to fine-tuning everything, in the end, you have to remain attentive throughout the process.
While some might feel making a presentation for your business is a cakewalk, all you need to do is mix up some themes and fonts with content, there is a lot more than any of this.
Business owners who are still thinking working on a deck for presentation are as easy as it can get, you’d be surprised to know how minute detailing can make a significant difference to your deck.
In this article, I’ll be showcasing ten essential aspects of creating a presentation that can attract and bind the audience. So, take your notepad and start jotting down these golden rules you should never forget.
#1 Don’t Rush And Plan Well
If you don’t have a proper plan, you might not end up where you want to be. Before starting up, you need to have a working prototype that will include all the necessary things you intend to enter in your presentation. Also, don’t try to rush into things.
It is one of your business’s important processes, so take your sweet time to complete it. Sit with your team and think about everything you need to add in your presentation to avoid the mess during the presentation-making process.
#2 Trim To Make It Appealing
Can you watch a presentation with 40-50 slides? Probably not, so how can you expect your audience to see the same? It is vital to use slides to convey your message, but you also need to be more realistic when it comes to slides. There’s no hard and fast rule for the number of slides.
On average, you must have ten slides for every twenty minutes of your presentation. You cannot just stuff your presentation with more slides just to add all the information. Some information need not be disclosed in the presentation. Keep it short and effective to make a lasting impact.
#3 Keep It 30 Points or More
Fonts are a crucial part of your presentation. You need to make your content readable during the presentation. Generally, the presentation is either played on a projector screen or a TV screen, so you need to choose the font size accordingly that fits all the screen.
While using custom 12,14 points will make it hard to read, and 50,55 will make it extravagantly loud. Keep it somewhere between 30-40 to make your content perfectly visible. Choose the font style that can smoothly go with the size. Avoid using a curly and decorative font in a professional presentation.
#4 Don’t Forget The Visual Content
Presentation is all about depicting your business attractively and engagingly. Filling your slides with written content will not do any good. You need to create a balance between written and visual content.
Audiences can connect with visuals more than the written content. Add images and videos that best depict your business. You can use image sourcing sites such as Pixabay, Unsplash, etc. They will be able to see more about your company with visual than with written matter.
#5 Recognize Your Audience
You need to make your presentation, knowing who you are going to present it. One size fits all, does not apply in the case of business presentation. You need a different presentation for your clients and competitors. Each has different criteria that need to be met. Before sitting with your presentation, ascertain your audience and plan your presentation accordingly to cater to their needs.
Without a proper audience, you won’t be able to design and adjust your presentation. For instance, if you are going to present among medical students, you cannot prepare a presentation for the medical doctor, it will be a total fail.
#6 Stay Away From The Jargon
Your pitch deck is not the place to showcase your vocabulary prowess. It would take seconds to drift away from your presentation if you use heavy words in it. The audience needs content that is easy to comprehend and understand between the slide transition.
Avoid jargon and keep it as simple and straightforward as possible to get more attractions from your audience. You can also take a look at some of the presentation samples to get an idea. Don’t try to make your presentation a literature piece that most of your audience will not love to take a look at.
#7 Avoid Complex Number and Stats
We cannot deny the relevance of numbers and stats in a presentation; it helps in giving a statistical outlook to your presentation. But, you need to play with the number wisely. Your audience is not interested in paying attention to the number unless you present them nicely. Adding numbers in every slide that, too, in large quantities will make your presentation complex and hard to understand.
If you intend to add your financial performance, use graphs and pie charts to explain and avoid the use of large numbers. Also, it is not necessary to add numbers to your presentation. Understand what your audience needs to hear and add or delete numbers accordingly. Placing data in the visual form is the best way to increase engagement and attraction.
#8 Grab Their Attention
The primary aim behind making a presentation is to drive attention towards your business. With your presentation, you must be able to create a space among your audience and make your presence felt in the market. All this is possible when you make your audience remember the company name. When you are deciding on the name, make sure to choose something easy to remember and pronounce.
Don’t forget to create a logo and place it on every slide; this will allow the audience to look at it every time they view a slide. The audio might not present the name with such authority, but a logo on every slide will work for you. The company’s name should be loud and out there; using a logo is the best means to do that.
#9 Contact Details Are A Must
You cannot just end your presentation just like that. There has to be something that allows your audience to connect with you after the presentation. Often entrepreneurs forget to add a call to action or contact details in the presentation that straight away closes all the doors of interaction for the audience. Don’t make that mistake ever. Dedicate the last slide of your presentation for contact details that includes your address, mail ID, phone numbers, etc.
If you miss out on this last slide, you might lose some prospective connections that might help you nurture your position in the market. Your presentation will only be complete when you have added the contact details and created a bridge between your business and the audience.
#10 Choose The Format Wisely
Last but not least, the presentation format has to be determined. Generally, presentations are created in PowerPoint that allows you to switch between slides during the pitch. But what if you are asked to present it in PDF format. Don’t hustle at the last minute and be prepared beforehand. There are plenty of things that can happen at the deck that can disrupt your presentation.
Always bring copies of your presentation in different formats as a contingency plan. There are instances when your Mac is not compatible with the projecting system, and you are asked to transfer your file to a Windows PC or laptop. There are multiple possibilities to get doomed at the last minute. If you are well-prepared before approaching the crowd, nothing can stop you from achieving success.
The Bottom Line
Have you decided to make your business public? Do you have a working presentation to pitch out your business? It is imperative to understand that presentations hold a prominent place in the pitching strategy. You need to present your business objective in order to make your presence felt. However, you cannot just go about it without proper planning. You need to take care of every little detail that can add value to your presentation. You never know what might attract your audience that can turn into a significant success for your business.
To help you out, the above mentioned were some essential aspects of creating a presentation. Make sure to follow these guidelines when you are building a business presentation. The image of your business is in your hands, make sure to take the right decision.